The Asian marketing casebook /
Capon, Noel
The Asian marketing casebook / Noel Capon and Wilfried R Vanhonacker - Singapore; New York : Prentice Hall, 1999 - xxvi, 958 p. : ill.; maps; 24 cm.
Includes bibliographical references
0137955502
Marketing--Asia--Case studies
The Asian marketing casebook / Noel Capon and Wilfried R Vanhonacker - Singapore; New York : Prentice Hall, 1999 - xxvi, 958 p. : ill.; maps; 24 cm.
Includes bibliographical references
0137955502
Marketing--Asia--Case studies