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Analysis for marketing planning /

Lehmann, Donald R.

Analysis for marketing planning / Donald R. Lehmann [and] Russell S. Winer - 4th. ed. - Chicago : Irwin, 1997 - xi, 211 p. : ill.; 23 cm.

Includes index

ISBN: 0256214425

Subjects--Topical Terms:
Marketing--Management --United States

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