Advertising: principles and practice /
Wells, William
Advertising: principles and practice / William Wells, John Burnett and Sandra Moriarty - 5th. ed. - New Jersey : Upper Saddle River, 2000 - xvii, 562p. : ill; 27 cm
Includes bibliographical reference and index
0130835714
Advertising
Advertising: principles and practice / William Wells, John Burnett and Sandra Moriarty - 5th. ed. - New Jersey : Upper Saddle River, 2000 - xvii, 562p. : ill; 27 cm
Includes bibliographical reference and index
0130835714
Advertising