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Devide and conquer : target your customers through market segmentation /

Werber, Harry 1944-

Devide and conquer : target your customers through market segmentation / Harry Werber - New York : John Wiley, 1998. - viii, 232 p.; 24 cm.

Includes index

ISBN: 0471176338

Subjects--Topical Terms:
Market segmentation--United States

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