Contemporary marketing research /
McDaniel, Carl D.
Contemporary marketing research / Carl McDaniel, Roger Gates - 4th. ed. - Cincinnati : South-Western College Publishing, c1999 - xxxvi, 780 p. : ill; 24 cm.
Together with diskett
Includes index
0538885076
Marketing research
Contemporary marketing research / Carl McDaniel, Roger Gates - 4th. ed. - Cincinnati : South-Western College Publishing, c1999 - xxxvi, 780 p. : ill; 24 cm.
Together with diskett
Includes index
0538885076
Marketing research