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Managing product and service development : text and cases /

Thomke, Stefan

Managing product and service development : text and cases / Stefan Thomke - Boston : McGraw-Hill/Irwin, 2007 - vii;592p. : ill.; 24cm.

Includes index

ISBN: 0073023019

Subjects--Topical Terms:
New products--Management--Case studies
Product management--Case studies

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