Advertising promotion : supplemental aspects of intergrated marketing communications /
Shimp, Terence A.
Advertising promotion : supplemental aspects of intergrated marketing communications / Terence A. Shimp - 5th ed. - Fort Worth The Dryden Press, 2000. - 589p.; 27 cm.
0030211131
Communication in marketing
Advertising promotion : supplemental aspects of intergrated marketing communications / Terence A. Shimp - 5th ed. - Fort Worth The Dryden Press, 2000. - 589p.; 27 cm.
0030211131
Communication in marketing