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Entrepreneurial marketing : real stories and survival strategies /

Buskirk, Bruce

Entrepreneurial marketing : real stories and survival strategies / Bruce Buskirk [and] Molly Lavik - Australia : Thomson South-Western, 2004 - xlii;245p. : ill.; 26cm.

Includes index

ISBN: 0324158637

Subjects--Topical Terms:
Entrepreneurship
Marketing

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