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Marketing insights from A to Z : 80 concepts every manager needs to know /

Kotler, philip

Marketing insights from A to Z : 80 concepts every manager needs to know / philip Kotler - New Jersey : John Wiley & Sons, 2003 - xviii;206p. : ill.; 24cm.

Includes bibliographical references and index

ISBN: 0471268674

Subjects--Topical Terms:
Marketing

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