Mastering marketing management /
Cartwright, Roger
Mastering marketing management / Roger Cartwright - New York : Palgrave, 2002 - x;334p. : ill.; 23cm. - Palgrave master series .
Includes bibliographical references and index
0333948971
Marketing--Management
Mastering marketing management / Roger Cartwright - New York : Palgrave, 2002 - x;334p. : ill.; 23cm. - Palgrave master series .
Includes bibliographical references and index
0333948971
Marketing--Management