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Simplicity : the secret to effective marketing /

Sunny T. H. Goh

Simplicity : the secret to effective marketing / Sunny T. H. Goh - Petaling Jaya, Sekangor : Prentice Hall, 2004 - xvi;141p. : ill.; 21cm.

Includes index

ISBN: 9833205143

Subjects--Topical Terms:
Marketing--management
Strategic planning

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