Strategic marketing : creating competitive advantages /
West, Douglas
Strategic marketing : creating competitive advantages / Douglas West,John Ford, and Essam Ibrahim - New York : Oxford University Press, 2006 - xxviii,517p. : ill.; 25cm.
Includes bibliographical references and index
0199273987
Marketing--Decision making
Marketing--Management
Strategic marketing : creating competitive advantages / Douglas West,John Ford, and Essam Ibrahim - New York : Oxford University Press, 2006 - xxviii,517p. : ill.; 25cm.
Includes bibliographical references and index
0199273987
Marketing--Decision making
Marketing--Management