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International Marketing /

Cateora, Philip R.

International Marketing / Philip R. Cateora, John L. Graham - thirteenth edition - xxxii, 702p. : illustration. ; 28cm.

Includes index

ISBN: 0073080063 9780073080062

Subjects--Topical Terms:
Export marketing
International business enterprises

LC Class. No.: HF1416 / .C359 2007

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