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Strategic marketing problems : cases and comments /

Kerin, Roger A.

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson - 8th. ed. - Upper Sadle River, New Jersey : Prentice Hall, 1998. - xii, 723 p.: ill., map, photo; 29 cm.

Include index

ISBN: 0136328601

Subjects--Topical Terms:
Marketing--Decision making--Case studies
Marketing--Management--Case studies

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