Introduction to marketing communication : an integrated approach /
Burnett, John
Introduction to marketing communication : an integrated approach / John Burnett and Sandra Moriarty - Upper Saddle River, New Jersey : Prentice Hall, 1997 - xxxv, 657 p. : col. ill.; 26 cm.
Includes bibliographical references and index
0132690853
Advertising campaigns
Communication marketing
Introduction to marketing communication : an integrated approach / John Burnett and Sandra Moriarty - Upper Saddle River, New Jersey : Prentice Hall, 1997 - xxxv, 657 p. : col. ill.; 26 cm.
Includes bibliographical references and index
0132690853
Advertising campaigns
Communication marketing