Services marketing : Australia and New Zealand /

Lovelock, Christopher H.

Services marketing : Australia and New Zealand / Christopher H. Lovelock, Paul G. Patterson and Rhett H. Walker - Upper Saddle River,NJ : Prentice Hall, 1998 - xi,570p. : ill.; 25 cm

Includes bibliographical reference and index

0724811230


Customer services--Marketing --New Zealand
Customer servicesx--Marketing --Australia
Service industries--Marketing --New Zealand
Services industries--Marketing --Australia