Concurrent marketing : integrated product, sales and sevices /
Cespedes, Frank V.
Concurrent marketing : integrated product, sales and sevices / Frank V. Cespedes - Boston : Harvard Business School Press, 1995. - xxvii, 306 p.; 24 cm.
Include index
0875844448
Marketing--Management
Sales managements
Concurrent marketing : integrated product, sales and sevices / Frank V. Cespedes - Boston : Harvard Business School Press, 1995. - xxvii, 306 p.; 24 cm.
Include index
0875844448
Marketing--Management
Sales managements