Marketing : the core /
Kerin, Roger A.
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. - 3/e. - Boston : McGraw-Hill Irwin, 2009 - xli, 493 p. : ill. (chiefly col.), col. maps ; 28cm.
Includes bibliographical references and indexes.
9780073381060 (alk. paper) 0073381063 (alk. paper)
Marketing--
HF5415 / .K39 2009
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. - 3/e. - Boston : McGraw-Hill Irwin, 2009 - xli, 493 p. : ill. (chiefly col.), col. maps ; 28cm.
Includes bibliographical references and indexes.
9780073381060 (alk. paper) 0073381063 (alk. paper)
Marketing--
HF5415 / .K39 2009