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Direct marketing : an integrated approach /

McDonald, William J.

Direct marketing : an integrated approach / William J. McDonald - Boston : Irwin/McGraw-Hill, 1998 - xviii, 532 p. : ill.; 25 cm.

Includes index

ISBN: 0256197830

Subjects--Topical Terms:
Direct marketing
Direct marketing--Case studies

LC Class. No.: HF415.126 / M395 1998

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