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Marketing /

Evans, Joel R.

Marketing / Joel R. Evans, Barry Berman. - 7th ed. - Upper Saddle River, NJ : Prentice Hall, c1997. - xxxii, 679, 46, 22 p. : col. ill. ; 29 cm.

Includes bibliographical references and indexes.

ISBN: 0132426110

LCCN: 96008720

Subjects--Topical Terms:
Marketing--

LC Class. No.: HF5415 / E86 1997

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