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International and global marketing : concepts and cases /

International and global marketing : concepts and cases / [edited by] Taylor W. Meloan, John L. Graham - 2nd ed. - New York : McGraw-Hill, c1998 - xvi, 439 p. : ill.; 24 cm.

ISBN: 026218943 9780071158008

Subjects--Topical Terms:
Export marketing
Export marketing--Cases studies

LC Class. No.: HF1416 / .I54 1998

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