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Creative strategy in advertising /

Jewler, A. Jerome

Creative strategy in advertising / A. Jerome Jewler, Boonie L. Drewniany - 6th.ed. - Belmont, California Wadsworth Publishing, 1998. - xiv, 322 p.: ill.; 26 cm.

Includes index

ISBN: 0534522637

Subjects--Topical Terms:
Advertising copy
Advertising layout and typography

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