International marketing /
Cateora, Philip R.
International marketing / Philip R. Cateora, John L. Graham - 10th.ed. - Boston : McGraw-Hill, c1999. - xxv, 721 p.: ill., photo; , plate 29 cm.
Includes index
0256259828
Export marketing
International business enterprises
International marketing / Philip R. Cateora, John L. Graham - 10th.ed. - Boston : McGraw-Hill, c1999. - xxv, 721 p.: ill., photo; , plate 29 cm.
Includes index
0256259828
Export marketing
International business enterprises