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Marketing : contemporary concepts and practises /

Schoell, William F.

Marketing : contemporary concepts and practises / William F. Schoell, Joseph P. Guiltinan - 6th.ed. - Englewood, New Jersey Prentice Hall, 1995. - xxvi, 762 p.: ill., photo; (some col.) 29 cm.

Includes index

ISBN: 0205156029

Subjects--Topical Terms:
Marketing

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