Strategic marketing for nonprofit organizations /
Kotler, Philip
Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen - 5th.ed. - Upper Saddle River : Prentice Hall, 1996. - vii, 632 p.: ill.; 24 cm.
Includes index
0132325470
Nonprofit organization--Marketing
Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen - 5th.ed. - Upper Saddle River : Prentice Hall, 1996. - vii, 632 p.: ill.; 24 cm.
Includes index
0132325470
Nonprofit organization--Marketing