Marketing management /
Dickson, Peter R.
Marketing management / Peter R. Dickson - 2nd. ed. - Fort Worth, Florida The Dryden Press, 1997. - xvii, 813 p. col. ill. 26 cm. - The Dryden Press series in marketing .
Includes index
0030177421
Marketing--Management
Marketing management / Peter R. Dickson - 2nd. ed. - Fort Worth, Florida The Dryden Press, 1997. - xvii, 813 p. col. ill. 26 cm. - The Dryden Press series in marketing .
Includes index
0030177421
Marketing--Management