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Principles of service marketing and management /

Lovelock, Christopher

Principles of service marketing and management / Christopher Lovelock, Lauren Wright - Upper Saddle River : Prentice Hall, c1999. - xvii, 414 p.: ill.; 28 cm.

Includes index

ISBN: 013676875X

Subjects--Topical Terms:
Service industries--Management --United States
Service industries--Marketing --United States

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