Strategies for e-Business : Creating value through electronic and mobile commerce : CONCEPTS AND CASES

Jelassi, Tawfik, 1957-

Strategies for e-Business : Creating value through electronic and mobile commerce : CONCEPTS AND CASES Tawfik Jelassi, Albrecht Enders, Francisco J. Martinez-Lopez. - Third edition. - xliii, 733 pages : illustrations, maps ; 25 cm. - Always learning . - Always learning. .

Includes bibliographical references and index.

9780273757870 (pbk.) 0273757873 (pbk.)


Electronic commerce.
Electronic commerce--Europe--Case studies.
Industries--Technological innovations--Economic aspects.
Strategic planning.

HF5548.32 / .J47 2014