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Marketing strategy : text and cases /

Ferrell, O.C.

Marketing strategy : text and cases / - SIXTH EDITION - xxvi, 587 pages : illustrations ; 26 cm.

Includes index

ISBN: 9781285073040 1285073045

Subjects--Topical Terms:
Marketing--Management
Marketing--Management--Case studies

LC Class. No.: HF5415.13 / .M3586 2014

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