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Strategic marketing management for the Pacific Region /

Cravens, David W.

Strategic marketing management for the Pacific Region / David W. Cravens, Bill Merrilees and Rhett H. Walker - Sydney McGraw-Hill, 2000. - xi, 468p.: ill.; 24 cm.

Includes index

ISBN: 0074705881

Subjects--Topical Terms:
Marketing--Decision making--Pacific Region
Marketing--Management--Case studies--Pacific Region
Marketing--Management--Pacific Region

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