Direct marketing : an integrated approach /
McDonald, William J.
Direct marketing : an integrated approach / William J. McDonald - Boston : McGraw-Hill, 1998. - xviii; 532p. : ill.; 23cm.
Includes bibliographical references and index
0071159517
Direct marketing
Direct marketing--Case studies
Direct marketing : an integrated approach / William J. McDonald - Boston : McGraw-Hill, 1998. - xviii; 532p. : ill.; 23cm.
Includes bibliographical references and index
0071159517
Direct marketing
Direct marketing--Case studies