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Global marketing : Foreign entry,local marketing &global management /

Johansson, Johny K.

Global marketing : Foreign entry,local marketing &global management / Johny K. Johansson - 4th.ed. - Boston : McGraw-Hill, 2006. - xvi; 647p. : ill. ; 29cm.

Includes bibliographical references and index

ISBN: 0072961805 0071244549

Subjects--Topical Terms:
Export marketing
Export marketing--Management

LC Class. No.: HF1416 / .J63 2006

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