Strategic marketing : An applied perspektive /
Alsem, Karel Jan
Strategic marketing : An applied perspektive / Karel Jan Alsem - Boston : McGraw-Hill,Irwin, 2007. - xi; 324p. : ill.; 26cm.
Includes index
0073025860
Marketing--Management
Strategic marketing : An applied perspektive / Karel Jan Alsem - Boston : McGraw-Hill,Irwin, 2007. - xi; 324p. : ill.; 26cm.
Includes index
0073025860
Marketing--Management