Strategic marketing / (Record no. 109)

MARC details
000 -LEADER
fixed length control field 00729nam a2200241 4500
001 - CONTROL NUMBER
control field 0000000042
003 - CONTROL NUMBER IDENTIFIER
control field PSP
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100521s2000####nyu###########001#0#eng##
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071169415
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.135
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) C72 2000
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cravens, David W.
245 10 - TITLE STATEMENT
Title Strategic marketing /
Statement of responsibility, etc. David W. Cravens
250 ## - EDITION STATEMENT
Edition statement 6th. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Irwin MacGraw-Hill,
Date of publication, distribution, etc. 2000.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 752 p.:
Other physical details ill.;
Dimensions 23 cm.
490 0# - SERIES STATEMENT
Series statement The Irwin/Mc Graw-Hill series in marketing
500 ## - GENERAL NOTE
General note Includes index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Decision making
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
-- Case studies
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 06/15/2010 1 HF5415.135.C72 2000 0000010015   08/23/2010 06/15/2010 Book
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 06/15/2010   HF5415.135.C72 2000 0000010016     06/15/2010 Book
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai   06/15/2010   HF5415.135.C72 2000 0000010017 02/04/2022   06/15/2010 Book
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 06/15/2010   HF5415.I35.C72 2000 0000018947     06/15/2010 Book