Marketing / (Record no. 1414)

MARC details
000 -LEADER
fixed length control field 00536nam a2200193 4500
001 - CONTROL NUMBER
control field 0000000694
003 - CONTROL NUMBER IDENTIFIER
control field 0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100521s1995####nyu###########001#0#eng##
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750620552
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
Transcribing agency PSP
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.13
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) L249 1995
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lancaster, Geoff
245 10 - TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc. Geoff Lancaster and Paul Reynolds
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford :
Name of publisher, distributor, etc. Butterworth-Heinemann,
Date of publication, distribution, etc. 1995.
300 ## - PHYSICAL DESCRIPTION
Extent xv,390p.:
Other physical details ill.;
Dimensions 24 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Reynolds, Paul
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 15/06/2010 2 HF5415.13.L249 1995 0000013314   21/06/2012 15/06/2010 Book
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai   15/06/2010   HF5415.13.L249 1995 0000013315 04/02/2022   15/06/2010 Book
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 15/06/2010 1 HF5415.13.L249 1995 0000013316   22/02/2011 15/06/2010 Book
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 15/06/2010 4 HF5415.13.L249 1995 0000013317   09/02/2012 15/06/2010 Book
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 15/06/2010   HF5415.13.L249 1995 0000013318     15/06/2010 Book