Total integrated marketing : (Record no. 14584)

MARC details
000 -LEADER
fixed length control field 00679nam a2200217 4500
001 - CONTROL NUMBER
control field 0000010888
003 - CONTROL NUMBER IDENTIFIER
control field PSP
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100521s2003####nyu###########001#0#eng##
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0684848678
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
Transcribing agency PSP
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415 H865 2003
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hulbert, James Mac
245 10 - TITLE STATEMENT
Title Total integrated marketing :
Remainder of title breaking the bounds of the function /
Statement of responsibility, etc. James Mac Hulbert, Noel Capon [and] Nigel F. Piercy
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Free Press,
Date of publication, distribution, etc. 2003
300 ## - PHYSICAL DESCRIPTION
Extent xii;356p. :
Other physical details ill.;
Dimensions 24cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Piercy, Nigel F.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai   10/07/2010   HF5415 H865 2003 0000042560   10/07/2010 Book