Principles of marketing : (Record no. 14743)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00544nam a2200181 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000010941 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PSP |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100521s2007####nyu###########001#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9833850049 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PSP |
| Transcribing agency | PSP |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.13 P954 2007 |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing : |
| Remainder of title | a global perspective / |
| Statement of responsibility, etc. | Abu Bakar Abdul Hamid |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Kuala Lumpur : |
| Name of publisher, distributor, etc. | McGraw-Hil, |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii;153p. : |
| Other physical details | ill.; |
| Dimensions | 26cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | management |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Abu Bakar Abdul Hamid |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Not For Loan | Reference | Politeknik Seberang Perai | Politeknik Seberang Perai | 10/07/2010 | 1 | HF5415.13 P954 2007 | 0000042245 | 04/02/2022 | 09/12/2013 | 10/07/2010 | Book | |||||
| Library of Congress Classification | Politeknik Seberang Perai | Politeknik Seberang Perai | Open Shelf | 10/07/2010 | 9 | HF5415.13 P954 2007 | 0000042246 | 20/08/2015 | 10/07/2010 | Book | 1 | ||||||
| Library of Congress Classification | Politeknik Seberang Perai | Politeknik Seberang Perai | Open Shelf | 10/07/2010 | 9 | HF5415.13 P954 2007 | 0000042247 | 20/10/2016 | 10/07/2010 | Book | 5 | ||||||
| Library of Congress Classification | Politeknik Seberang Perai | Politeknik Seberang Perai | Open Shelf | 10/07/2010 | 13 | HF5415.13 P954 2007 | 0000046285 | 12/07/2016 | 10/07/2010 | Book | 3 | ||||||
| Library of Congress Classification | Politeknik Seberang Perai | Politeknik Seberang Perai | Open Shelf | 10/07/2010 | 11 | HF5415.13 P954 2007 | 0000046286 | 07/03/2023 | 09/02/2023 | 10/07/2010 | Book | 1 | |||||
| Library of Congress Classification | Politeknik Seberang Perai | Politeknik Seberang Perai | Open Shelf | 10/07/2010 | 13 | HF5415.13 P954 2007 | 0000046452 | 07/03/2023 | 09/02/2023 | 10/07/2010 | Book | 1 | |||||
| Library of Congress Classification | Politeknik Seberang Perai | Politeknik Seberang Perai | Open Shelf | 10/07/2010 | 13 | HF5415.13 P954 2007 | 0000046453 | 07/03/2023 | 09/02/2023 | 10/07/2010 | Book | 4 | |||||
| Library of Congress Classification | Politeknik Seberang Perai | Politeknik Seberang Perai | Open Shelf | 10/07/2010 | 15 | HF5415.13 P954 2007 | 0000046454 | 20/10/2016 | 10/07/2010 | Book | 2 |