How come you can't identify your key customers? : (Record no. 15310)

MARC details
000 -LEADER
fixed length control field 00626nam a2200193 4500
001 - CONTROL NUMBER
control field 0000011132
003 - CONTROL NUMBER IDENTIFIER
control field PSP
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100521s2005####nyu###########001#0#eng##
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749437294
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
Transcribing agency PSP
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5438.8 C527 2002
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cheverton, Peter
245 10 - TITLE STATEMENT
Title How come you can't identify your key customers? :
Remainder of title the essential guide to key account selection /
Statement of responsibility, etc. peter Cheverton
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. United Kingdom :
Name of publisher, distributor, etc. Kogan Page Limited,
Date of publication, distribution, etc. 2005
300 ## - PHYSICAL DESCRIPTION
Extent vii;146p. :
Other physical details ill.;
Dimensions 21cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision key accounts
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai   10/07/2010   HF5438.8 C527 2002 0000042504 04/02/2022 10/07/2010 Book