Marketing management and strategy / (Record no. 21217)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00558nam a2200205 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000004951 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PSP |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100521s1998####nyu###########001#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0132622394 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PSP |
| Transcribing agency | PSP |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | D753 1998 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Doyle, Peter |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management and strategy / |
| Statement of responsibility, etc. | Peter Doyle |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd.ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 465 p. : |
| Other physical details | ill.; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Politeknik Seberang Perai | Politeknik Seberang Perai | 11/07/2010 | HF5415.D753 1998 | 0000029625 | 11/07/2010 | Book | |||||||
| Library of Congress Classification | Politeknik Seberang Perai | Politeknik Seberang Perai | Open Shelf | 11/07/2010 | HF5415.D753 1998 | 0000029626 | 11/07/2010 | Book | ||||||
| Library of Congress Classification | Politeknik Seberang Perai | Politeknik Seberang Perai | Open Shelf | 11/07/2010 | HF5415.D753 1998 | 0000029627 | 25/06/2018 | 11/07/2010 | Book | |||||
| Library of Congress Classification | Politeknik Seberang Perai | Politeknik Seberang Perai | Open Shelf | 11/07/2010 | HF5415.D753 1998 | 0000029628 | 11/07/2010 | Book | ||||||
| Library of Congress Classification | Politeknik Seberang Perai | Politeknik Seberang Perai | Open Shelf | 11/07/2010 | HF5415.D753 1998 | 0000029629 | 11/07/2010 | Book | ||||||
| Library of Congress Classification | Politeknik Seberang Perai | Politeknik Seberang Perai | Open Shelf | 11/07/2010 | HF5415.D753 1998 | 0000034161 | 11/07/2010 | Book | ||||||
| Library of Congress Classification | Politeknik Seberang Perai | Politeknik Seberang Perai | Open Shelf | 11/07/2010 | HF5415.D753 1998 | 0000034162 | 11/07/2010 | Book | ||||||
| Library of Congress Classification | Politeknik Seberang Perai | Politeknik Seberang Perai | Open Shelf | 11/07/2010 | HF5415.D753 1998 | 0000034163 | 11/07/2010 | Book |