Principles of marketing / (Record no. 25873)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00608nam a2200217 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000006757 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PSP |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100521s1996####nyu###########001#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131902083 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PSP |
| Transcribing agency | PSP |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | K6314 1996 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc. | Philip Kotler [and]Gary Armstrong |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jersey : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | 1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 122p : |
| Other physical details | ill.; |
| Dimensions | 28cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Politeknik Seberang Perai | Politeknik Seberang Perai | Open Shelf | 12/07/2010 | 17 | 2 | HF5415.K6314 1996 | 0000035889 | 12/07/2019 | 04/07/2019 | 12/07/2010 | Book | ||||
| Library of Congress Classification | Politeknik Seberang Perai | Politeknik Seberang Perai | Open Shelf | 12/07/2010 | 13 | HF5415.K6314 1996 | 0000035892 | 28/11/2017 | 12/07/2010 | Book |