Marketing : (Record no. 34069)

MARC details
000 -LEADER
fixed length control field 00519cam a2200181 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 071012s2009 xxua g b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780135153109
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
Transcribing agency PSP
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) .A735 2009
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title an introduction /
Statement of responsibility, etc. Gary Armstrong, Philip Kotler
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Jersey :
Name of publisher, distributor, etc. Pearson Education,
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent 534p. :
Other physical details ill. ;
Dimensions 28cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 26/01/2010 239.96 13 3 HF5415.A735 2009 0000047468   10/07/2013 15/09/2010 Book