Marketing research : (Record no. 34804)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00756cam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4452944 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PSP |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230918164753.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 950807s1996 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 95036703 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131257331 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PSP |
| Transcribing agency | PSP |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | M29 1996 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 9 (RLIN) | 3453 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | an applied orientation / |
| Statement of responsibility, etc. | Naresh K. Malhotra. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | c1996. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 890 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 9 (RLIN) | 2165 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| General subdivision | Methodology |
| 9 (RLIN) | 167 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| 959 ## - | |
| -- | AHR |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Politeknik Seberang Perai | Politeknik Seberang Perai | 09/11/2010 | HF5415.2 M29 1996 | 0000012352 | 04/02/2022 | 09/11/2010 | Book | ||||||
| Library of Congress Classification | Politeknik Seberang Perai | Politeknik Seberang Perai | Open Shelf | 09/11/2010 | HF5415.2 M29 1996 | 0000012353 | 10/07/2024 | 09/11/2010 | Book | |||||
| Library of Congress Classification | Politeknik Seberang Perai | Politeknik Seberang Perai | 09/11/2010 | HF5415.2 M29 1996 | 0000020325 | 04/02/2022 | 09/11/2010 | Book | ||||||
| Library of Congress Classification | Politeknik Seberang Perai | Politeknik Seberang Perai | Open Shelf | 09/11/2010 | HF5415.2 M29 1996 | 0000020326 | 09/11/2010 | Book | ||||||
| Library of Congress Classification | Politeknik Seberang Perai | Politeknik Seberang Perai | Open Shelf | 09/11/2010 | HF5415.2 M29 1996 | 0000020327 | 09/11/2010 | Book | ||||||
| Library of Congress Classification | Politeknik Seberang Perai | Politeknik Seberang Perai | Open Shelf | 09/11/2010 | HF5415.2 M29 1996 | 0000020328 | 09/11/2010 | Book | ||||||
| Library of Congress Classification | Politeknik Seberang Perai | Politeknik Seberang Perai | Open Shelf | 09/11/2010 | HF5415.2 M29 1996 | 0000020329 | 09/11/2010 | Book |