Introduction to marketing communication : (Record no. 34897)

MARC details
000 -LEADER
fixed length control field 00943pam a2200277 a 4500
001 - CONTROL NUMBER
control field 3072500
003 - CONTROL NUMBER IDENTIFIER
control field PSP
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230918164757.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 970912s1998 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 97038237
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0132690853
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
Transcribing agency PSP
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number .B87 1998
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Burnett, John,
Dates associated with a name 1944-
9 (RLIN) 2601
245 10 - TITLE STATEMENT
Title Introduction to marketing communication :
Remainder of title an integrated approach /
Statement of responsibility, etc. John Burnett, Sandra Moriarty.
246 14 - VARYING FORM OF TITLE
Title proper/short title Introduction to marketing communications
246 30 - VARYING FORM OF TITLE
Title proper/short title Marketing communications
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, N.J. :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. c1998.
300 ## - PHYSICAL DESCRIPTION
Extent 1 v. (various pagings) :
Other physical details ill. (some col.) ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
9 (RLIN) 2585
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising campaigns.
9 (RLIN) 2603
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Moriarty, Sandra E.
Fuller form of name (Sandra Ernst)
9 (RLIN) 2604
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
959 ## -
-- AHR
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Date last checked out
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai   19/10/2010   HF5415.123 .B87 1998 0000026584 04/02/2022 19/10/2010 Book  
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 19/10/2010   HF5415.123 .B87 1998 0000026585   19/10/2010 Book  
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 19/10/2010 1 HF5415.123 .B87 1998 0000026586   19/10/2010 Book 28/02/2011