Marketing / (Record no. 34909)

MARC details
000 -LEADER
fixed length control field 01061cam a2200265 a 4500
001 - CONTROL NUMBER
control field 4506245
003 - CONTROL NUMBER IDENTIFIER
control field PSP
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230918164757.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 980421s1999 ohua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 98018863
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0538882158
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
Transcribing agency PSP
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number Z54 1999
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Zikmund, William G.
9 (RLIN) 2618
245 10 - TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc. William G. Zikmund, Michael d'Amico.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Cincinnati, Ohio :
Name of publisher, distributor, etc. South-Western College Pub.,
Date of publication, distribution, etc. c1999.
300 ## - PHYSICAL DESCRIPTION
Extent xxix, 701 p. :
Other physical details col. ill. ;
Dimensions 29 cm. +
Accompanying material 1 computer laser optical disc (4 3/4 in.)
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 672-683) and indexes.
538 ## - SYSTEM DETAILS NOTE
System details note System requirements for accompanying computer disc: RAM 8MB; Processor 486sx, 33mhz; Hard drive 160 MB; QuickTime 2.0 or better (supplied on CD-ROM; CD-ROM drive double speed or better; Sound card 16-bit digital sound; Video display 640x480 pixels, 256 colors.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
9 (RLIN) 7312
General subdivision
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name D'Amico, Michael.
9 (RLIN) 2620
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
959 ## -
-- AHR
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Date last checked out
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai   19/10/2010   HF5415 .Z54 1999 0000024840   19/10/2010    
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 19/10/2010 2 HF5415 .Z54 1999 0000024841   19/10/2010   08/03/2011
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 19/10/2010   HF5415 .Z54 1999 0000024842   19/10/2010    
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 19/10/2010   HF5415 .Z54 1999 0000024843   19/10/2010    
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 19/10/2010 1 HF5415 .Z54 1999 0000024844   19/10/2010   02/04/2012
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai Audio Visual/Electronic Resource 19/10/2010   HF5415 Z54 1999 CD 000781 10/02/2015 10/02/2015 CD-ROM  
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai Audio Visual/Electronic Resource 19/10/2010   HF5415 Z54 1999 CD 000782 10/02/2015 10/02/2015 CD-ROM  
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai Audio Visual/Electronic Resource 19/10/2010   HF5415 Z54 1999 CD 000783 10/02/2015 10/02/2015 CD-ROM