Advertising and sales promotion strategy / (Record no. 35335)

MARC details
000 -LEADER
fixed length control field 00754pam a2200253 a 4500
001 - CONTROL NUMBER
control field 2124884
003 - CONTROL NUMBER IDENTIFIER
control field PSP
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230918164814.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 970514s1997 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 97020699
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0321014111
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
Transcribing agency PSP
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .T27 1998
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Tellis, Gerard J.,
Dates associated with a name 1950-
9 (RLIN) 2209
245 10 - TITLE STATEMENT
Title Advertising and sales promotion strategy /
Statement of responsibility, etc. Gerard J. Tellis.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Reading, Mass. :
Name of publisher, distributor, etc. Addison-Wesley,
Date of publication, distribution, etc. 1998.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 483 p. :
Other physical details ill. (some col.) ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
9 (RLIN) 2206
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
9 (RLIN) 2211
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
9 (RLIN) 135
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
959 ## -
-- AHR
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 15/10/2010   HF5823 T27 1998 0000003137 03/02/2022 15/10/2010 Book
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 15/10/2010   HF5823 T27 1998 0000003138 03/02/2022 15/10/2010 Book
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 15/10/2010   HF5823 T27 1998 0000003139 03/02/2022 15/10/2010 Book
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 15/10/2010   HF5823 T27 1998 0000003140 03/02/2022 15/10/2010 Book
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai   15/10/2010   HF5823 T27 1998 0000003142 04/02/2022 15/10/2010 Book