Advertising : (Record no. 37771)

MARC details
000 -LEADER
fixed length control field 00698pam a2200205 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 970925s1998 njua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0135978815
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
Transcribing agency PSP
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .W455 1998
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wells, William,
Dates associated with a name 1926-
9 (RLIN) 5312
245 10 - TITLE STATEMENT
Title Advertising :
Remainder of title principles & practice /
Statement of responsibility, etc. William Wells, John Burnett, Sandra Moriarty.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, N.J. :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. c1998.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 731 p. :
Other physical details ill. (some col.) ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Burnett, John,
Dates associated with a name 1944-
9 (RLIN) 2601
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Moriarty, Sandra E.
Fuller form of name (Sandra Ernst)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Non Fiction Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 29/12/1999   HF5823 W455 1998 0000003151 03/02/2022 14/12/2011 Book
    Library of Congress Classification       Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 03/12/2014   HF5823 .W455 1998 0000003150 03/02/2022 03/12/2014 Book
    Library of Congress Classification       Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 03/12/2014   HF5823 .W455 1998 0000003149 03/02/2022 03/12/2014 Book