Direct marketing strategies and tactics (Record no. 37819)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00591nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100120s1992 my c |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9837200871 |
| Terms of availability | RM32.45 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PSP |
| Transcribing agency | PSP |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.126 |
| Item number | L873 1992 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lewia, Herschell Gordon |
| 9 (RLIN) | 5352 |
| 245 10 - TITLE STATEMENT | |
| Title | Direct marketing strategies and tactics |
| Remainder of title | unleash the power of direct marketing for bigger profits |
| Statement of responsibility, etc. | Hersehell Gordon Lewis |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Kuala Lumpur: |
| Name of publisher, distributor, etc. | 21768, |
| Date of publication, distribution, etc. | 1992 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | p.; |
| Dimensions | 26cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Direct marketing,Direct selling |
| 9 (RLIN) | 5353 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non Fiction | Politeknik Seberang Perai | Politeknik Seberang Perai | Open Shelf | 14/06/2000 | HF5415.126 L873 1992 | 0000009469 | 14/12/2011 | Book | ||||||
| Library of Congress Classification | Politeknik Seberang Perai | Politeknik Seberang Perai | Open Shelf | 19/12/2014 | HF5415.126 L873 1992 | 0000009468 | 19/12/2014 | Book |