Prinsip pemasaran / (Record no. 4198)

MARC details
000 -LEADER
fixed length control field 00715nam a2200253 4500
001 - CONTROL NUMBER
control field 0000001725
003 - CONTROL NUMBER IDENTIFIER
control field 0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100521s2000####nyu###########001#0#eng##
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 983923630X
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
Transcribing agency PSP
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) K6314 2000
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 10 - TITLE STATEMENT
Title Prinsip pemasaran /
Statement of responsibility, etc. Philip Kotler, Gary Armstrong
250 ## - EDITION STATEMENT
Edition statement 8th. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Petaling Jaya :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. 2000.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 654 p.:
Other physical details ill.;
Dimensions 30 cm.
500 ## - GENERAL NOTE
General note Includes index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ahmad Azmi Mohd. Ariffin
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ghazali Jaafar
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Norjaya Mohd. Yasin
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai   15/06/2010   HF5415.K6314 2000 0000020640   15/06/2010 Book