Marketing : (Record no. 44857)

MARC details
000 -LEADER
fixed length control field 00754nam a2200253 i 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160616t20071997xxua||| r 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131865919
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
Language of cataloging eng
Transcribing agency PSP
Description conventions rda
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .K625 2007
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
9 (RLIN) 6828
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title an introduction /
250 ## - EDITION STATEMENT
Edition statement Eight Edition
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Upper Saddle River, New Jersey :
Name of producer, publisher, distributor, manufacturer Pearson Education,
Date of production, publication, distribution, manufacture, or copyright notice c2007
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice c1997
300 ## - PHYSICAL DESCRIPTION
Extent xxxii, 522 pages :
Other physical details illustrations ;
Dimensions 29 cm
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
500 ## - GENERAL NOTE
General note Includes index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
9 (RLIN) 10319
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip
9 (RLIN) 2611
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Classification part HF5415
Call number prefix .K625 2007
959 ## -
-- ZO
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Library of Congress Classification     Non Fiction Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 16/06/2016 0.00 1 HF5415 .K625 2007 0000051008   02/01/2019 16/06/2016 Book
    Library of Congress Classification     Non Fiction Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 16/06/2016 0.00   HF5415 .K625 2007 0000051007     16/06/2016 Book