Advertising and Integrated Brand Promotion / (Record no. 45100)

MARC details
000 -LEADER
fixed length control field 01026cam a2200301 i 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130320t20152012xxuao|||r|||| 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781285758442
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1285187814
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
Transcribing agency PSP
Language of cataloging eng
Description conventions rda
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5821
Item number .O35 2015
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name O'Guinn, Thomas C.
9 (RLIN) 2205
245 10 - TITLE STATEMENT
Title Advertising and Integrated Brand Promotion /
Statement of responsibility, etc. Thomas Clayton O'Guinn, Chris T. Allen, Richard J. Semenik, Angeline Close Scheinbaum
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture USA :
Name of producer, publisher, distributor, manufacturer Cengage Learning,
Date of production, publication, distribution, manufacture, or copyright notice 2015
-- c2012
300 ## - PHYSICAL DESCRIPTION
Extent xx, 407pages. :
Other physical details illustration. ;
Dimensions 27cm.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
500 ## - GENERAL NOTE
General note Includes index
591 ## -
-- JP
-- DPM
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising media planning.
9 (RLIN) 13753
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
9 (RLIN) 13754
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
9 (RLIN) 2206
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Allen, Chris T.
9 (RLIN) 2207
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Semenik, Richard J.
9 (RLIN) 2208
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Scheinbaum, Angeline Close
9 (RLIN) 13755
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Classification part HF5821
Call number prefix .O35 2015
959 ## -
-- RAR
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification   Not For Loan Reference Politeknik Seberang Perai Politeknik Seberang Perai   19/07/2016 1077.57   HF5821 .O35 2015 0000050923 04/02/2022 19/07/2016 Book